KEY DECISION
Reduce the product to one recurring school routine: choose, order, confirm and understand what happens next.
2023—2024
PRODUCT
PRODUCT / ORANGE
01 / CONTEXT
No lines. No stress. A product ecosystem for school cafeteria ordering and management.
02 / CHALLENGE
Students, parents, cafeteria operators and school administrators lose time to queues and manual operations.
03 / APPROACH
Design the student, parent, cafeteria and management experiences around a shared ordering flow.
BEHIND THE WORK / THREE DECISIONS
WHAT SHAPED THE PROJECT.
WHAT CAME TOGETHER
Product strategy, interface language, operational constraints, notification logic and the founding narrative were designed together.
NEXT EVOLUTION
Prototype the complete parent–school–kitchen loop and validate timing, accessibility and exception states with real users.
04 / ROLE
CO-FOUNDER · PRODUCT DESIGN · UX/UI · PRODUCT STRATEGY
05 / STACK
STUDENT APP · PARENT APP · CAFETERIA · DASHBOARD · BACKEND
06 / OUTCOME
The startup was later discontinued, but remains an important part of Guilherme’s product journey.