Museu do Colono

A visual identity rooted in architecture, heritage and the living memory of Pomeranian immigration in Espírito Santo.

HERITAGE / EARTH

Museu do Colono

01 / CONTEXT

Preserving memory through design: an identity rooted in architecture and Pomeranian heritage.

02 / CHALLENGE

Translate the history and physical character of the Museu do Colono into a contemporary but respectful visual system.

03 / APPROACH

The symbol draws from the museum façade and extends through typography, editorial structure and cultural applications.

BEHIND THE WORK / THREE DECISIONS

WHAT SHAPED THE PROJECT.

KEY DECISION

Translate archival weight into a contemporary visual system without turning memory into nostalgia styling.

WHAT CAME TOGETHER

Historical research, façade references, editorial composition and identity rules shaped one cultural narrative.

NEXT EVOLUTION

Extend the system across signage, digital collection stories and visitor touchpoints while preserving source context.

04 / ROLE

05 / STACK

06 / OUTCOME

A flexible identity system connects research, place, memory and educational objects.